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Destination
Vignobles & Découvertes

What is the Vignobles & Découvertes label?

The Vignobles & Découvertes label is a national distinction awarded to wine tourism destinations that offer a complete, high-quality range of wine and local heritage activities. It guarantees visitors a warm welcome, a wide range of services (accommodation, catering, cellar visits, cultural, leisure or wellness activities and wine-related events) and an authentic immersion in the world of wine.


Puget-sur-Argens, located at the gateway to the Var hillsides, is fully committed to this approach. Thanks to its wine estates, its landscapes of vineyards and pine forests, and its certified partners, the commune offers visitors a rich, friendly wine tourism experience that respects the terroir. An invitation to discover local flavors and the Provencal art of living.

Terre d’Estérel, a shared ambition to promote our region

The Terre d’Estérel destination, which includes the communes of Fréjus, Puget-sur-Argens, Roquebrune-sur-Argens, Saint-Raphaël and the nine villages of Pays de Fayence, was awarded the “Vignobles & Découvertes” label in 2024.

Made up of thirteen communes, this destination stands out for the richness of its landscapes and the diversity of its tourism offering. Terre d’Estérel has strong wine tourism potential, now recognized at national level. This label marks the start of a closer collaboration between local authorities, wineries and local tourism players.

Labeled wineries in Puget sur Argens

The Château de Cabran estate

Château de Cabran, located in Puget-sur-Argens in the Var department, has been a family-run wine estate since 1820. It benefits from a unique volcanic terroir originating from the Estérel massif, giving birth to fine, mineral AOP Côtes de Provence wines. The estate, which is HVE-certified and certified organic, produces award-winning rosés, reds and whites.

Between gourmet tours, yoga/pilates aperitifs in the heart of the vineyards and festive after-beaches, Château de Cabran invites you to enjoy unique experiences.

Le Bercail estate

Domaine Le Bercail, located in Puget-sur-Argens, is an organic vineyard run by an ESAT, promoting the professional integration of disabled people. The 13-hectare estate produces ECOCERT and HVE-certified AOP Côtes de Provence wines. Its cuvées, such as the Mademoiselle rosé, regularly win awards.

The estate also offers a convivial restaurant with terrace. A committed place, where viticulture rhymes with inclusion and respect for nature.

The Escaravatiers estate

Located in Puget-sur-Argens, the Domaine des Escaravatiers welcomes you to the heart of a 30-hectare family vineyard, cultivated using sustainable agriculture and in conversion to organic farming. The estate produces elegant AOP Côtes de Provence and IGP Var wines from 13 carefully selected grape varieties. All year round, come and discover our cuvées during free tastings, visit the cellar, or enjoy our summer art exhibitions.

In addition, the Mas des Escaravatiers, located on the estate, organizes a contemporary music festival every summer, attracting renowned artists and a large audience. In winter, the site is transformed into the “Mas d’Hiver”, offering a varied musical program, including concerts and themed evenings, in a warm and friendly atmosphere.